DISH TV Launches Regional Brand "ZING"

Kolkata, March 05: Asia's largest DTH service provider DISH TV launched their new brand “ZING” which has been specially conceptualized for the regional viewers. ZING starts its journey from West Bengal as it will be followed by the other states starting from Orissa. It will provide 26 superb quality Bengali Channels and Services to the people in an affordable rate. The starter pack named as “Shubharambh”; then “Anando” and “Utsav” will be the high end packs. The minimum packs with around 140+ channels will cost about 149 rupees and those who are the existing customer of DISH TV will enjoy the all 26 Bengali Channels with their monthly pack of 220 rupees but there is no option to upgrade DISH TV to ZING directly. For using ZING anyone should have to purchase a ZING Box.

            Chief Executive Officer (CEO) of DISH TV India Mr. R.C. Venkatesh said that. “The cable digitization process has fueled the growth of all DTH operators in the country with more households shifting to a digital base. DISH TV has always been at the forefront of offering unique services and innovative products to its viewers. As industry leaders and pioneers of the DTH sector we are again thrilled to be the first to introduce an entirely new brand ZING for the benefit of our esteemed customers in West Bengal.”

            On the other hand Chief Operating Officer (COO) of DISH TV India Mr. Salil Kapoor said that, “TV contain consumption preferences are different across various states of India. ZING is a unique initiative from DISH TV. Here not only packages cater to specific audiences across states, but even communication will be in the customer’s language of choice.”