Kolkata, June 05, (UNI): Zee Entertainment Enterprises
Ltd. (ZEEL) is going to launch their new general entertainment channel “ZINDAGI”.
The channel proposition ‘Jodey Dilon Ko’ is based on the fact that even if
people across the globe are culturally different but stories of their lives are
universal. The channel will be on air from 23rd June and initially
planned to run the serials from Pakistan. Chief Content and Creative Officer of
ZEEL, Mr. Bharat Kr. Ranga said that, “we have done a survey and now it is
clear that the emotions of the people all over the globe are ultimately; no
matter they are from Lahore or Kerala. We already have a chat session with Pak
President Mr. Nawaz Sharif about this channel and he is also very keen to collaborate
with us as our content partner.”